Resume - Jan Kranendonk

Hi, my name is Jan Kranendonk. I am a digital leader, operating at the intersection of business and technology. I connect specialists and enable them to build great things. I have a track record as product manager and consultant in e-commerce, marketplaces and B2B platforms.

How I work: I am a creative problem solver that easily switches between strategy and execution. I shift my focus to where I am needed most, whether that is commercial, technological or design related. In any situation, and with any challenge: I will Make it Work.

Experience

 

Head of Product

Goboony

2021 - today

Goboony is a peer-to-peer sharing platform for motorhomes. Much like AirBnB, it facilitates interaction between owners and travelers, while taking care of interactions and insurance. Goboony is well on track to become the leading platform in Europe, being active in 6 countries. I connect business to product strategy, and assemble all teams around our roadmap.

 

Head of Product

Maykers.com

2020 - 2021

Maykers is a B2B Marketplace that facilitates trade and cooperation in the agricultural sector. It has secured significant funding to scale across Europe. It is my job to create, manage and execute the platform vision with a team of talented product owners, UX designers and software developers.

 
 

Head of UX / digital consultant

Total Design

2018 - 2020

With my team of designer and developers, I consulted Total Design digital key accounts. We invented and delivered digital platforms for DPG Media (Volkskrant, AD), Ahold Delhaize, Vion Food Group and many others. We were the most profitable team in the agency for two consecutive years.

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Business Designer / marketing consultant

Total Identity

2016 - 2018

I started with the renowned agency Total Identity (later: Total Design) as a business designer, before moving into a fully digital role in 2018. In this role I consulted organizations on marketing and brand strategy, and build many websites in the process.

 
 

Marketing manager, Customer Service manager

Kranendonk Smart robotics

2010 - 2016

I am raised in an entrepreneurial family. My father grew his industrial company from his garage into a globally operating business, and I was part of it for 6 years. I traveled the world to sell service contracts, I transformed the companies marketing organization, and did many other things. Those activities shaped by to become a business leader with a strong entrepreneurial mindset.

Education

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MSc. in Strategic Product Design

Delft University of Technology

2007 - 2010

The MSc Strategic Product Design has been ranked by Business Week as one of the world’s top design and business programmes.

 
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B.Eng. in Industrial Design

The Hague University of applied science

2003 - 2007

Lastly…

 

Personal information

Jan Kranendonk
Eikstraat 2
3581 XL Utrecht
The Netherlands
Born in 1985
Married, two kids

Completed professional courses

  • digital leadership

  • commercial sales training for capital goods

  • strategic communication

  • customer service management

Other

  • Languages: Dutch & English

  • Software: I can work with anything you throw at me